Uno-X | Sweet Protection
Uno-X Pro Cycling Team has renewed the agreement with Sweet Protection, making Sweet Protection the team’s exclusive supplier of helmets and eyewear until 2025. The two companies have also announced they will collaborate on a joint project to develop the world's safest and fastest time trial helmet.
Sweet Protection is recognized by many for delivering helmets that are among the safest in the world, used and tested by world-class athletes in snow, cycling and paddle sports. The visionary company leverages its Norwegian roots and foundation to expand its presence on a global scale and in key cycling markets.
The partnership between the team and Sweet Protection started in 2019. In addition to being the exclusive supplier of helmets and glasses, the new agreement also includes apparel.
” We are delighted with a new, long-term agreement with Sweet Protection. We are a Scandinavian cycling team and it is valuable to develop good partnerships at home, with people who share our mindset and values.”
- Magne Haugland, Commercial Partnership Manager at Uno-X Pro Cycling Team.
“It is extremely important for us to partner with teams and athletes that share our passion for pushing industry standards to the limits and who don’t accept second best. With Uno-X we don’t only share the passion for making the best, safest and fastest products, but we also share a desire to push the boundaries of athletic performance. We’re extremely excited to strengthen our collaboration with Uno-X in the future.”
- Bjørn Fjellstad, General Manager at Sweet Protection.
Both parties share a passion for inspiring activity and facilitating performance development at all levels of sport. The companies’ new, ambitious project to develop the world's fastest time trial helmet is already well underway and should be completed for the 2023 season.
“Our goal is to offer our riders the best possible framework, both as human beings and top athletes. Sweet Protection has, for several years, made one of the safest helmets on the market. We look forward to working with Sweet Protection to be among the fastest in the world.”
- Magne Haugland
“Our cooperation with Uno-X Pro Cycling Team is truly exciting, and we’re working even closer together than before on a variety of projects. It’s very inspiring to develop products with a group of people who share the same ambition, and who value details that will make our products stronger, lighter, better, and faster.”
- Ståle N. Møller, Director of Design & Development in Sweet Protection.
Contacts:
Magne Haugland, Commercial Partnership Manager, Uno-X Pro Cycling Team
E: magne.haugland@unox.no | P: +47 481 08 584
Pascal Herrmann, Marketing Manager, Sweet Protection.
E: pascal.herrmann@sweetprotection.com | P: +47 467 08 410