Queens and Kings

Alexandra Greenfield, Jens Haugland and Lars Ytting Bak at this year’s kick off camp.

Lars Ytting Bak said yes to not only being a part of, but to create and lead, the start-up of our women’s team. Straight into the WorldTour, with highlights such as De Ronde, Tour de France Femmes avec Zwift and Tour of Scandinavia. Blood, sweat and tears. We’ve had it all the last couple of years. Lars has created something really good with his energy and his passion for the sport he has been part of for so many years. He is the one responsible for gathering a special group of riders across Europe; racing for Uno-X today.

In his search for the 2022-setup, Lars also found someone Down Under, well known for her talent and dedicated leadership. He convinced Alexandra Greenfield to fly back home to Europe and join the project. Alex, among friends, has shown unique and exciting capabilities of getting very good things out of our «her people».

She is long-term and she is #development.

In common dialogue after two very intense to years Lars has decided to move on. I am pretty sure we will continue to see he him behind the scenes in this sport, and I thank him for a good partnership, many long talks, heavy laughs and crazy stories. Thanks for taking the risk of saying yes to this start-up, and thanks for convincing Alex to join us last year. What a ride Lars, see you around.

Alex. You’re next and you’re ready.

Alexandra Greenfield is the new Head of Sports for our Women’s WorldTeam.