Uno-X Mobility partners with Salomon in a strategic three-year agreement
Photo: Wordup
Uno-X Mobility is pleased to announce a new, strategic partnership with Salomon, the modern mountain sports lifestyle brand born in the French Alps. The three-year partnership will see Uno-X Mobility use off-bike footwear, apparel and travel accessories exclusively from the French brand when traveling the scene of professional cycling.
Thor Hushovd, General Manager of Uno-X, and Scott Mellin, Global Chief Brand Officer of Salomon, both expressed their enthusiasm for the partnership.
"Salomon is excited to step beyond our core ski, hike and run markets,” Mellin stated. “We are not a cycling company, but partnering with Uno-X allows us to continue to grow our brand awareness and connect with new audiences in an authentic way, through sport."
Hushovd, who enjoyed a visit to Salomon’s Annecy, France headquarters in February with several team members, agreed.
"We're beyond proud to team up with a global industry leader like Salomon," said Hushovd. "It’s a solid testament to the development of the team when we’re able to attract Salomon as a team partner."
Beyond their shared values around innovation and competitive sport, Uno-X and Salomon are deeply committed to sustainability. "The mission of Uno-X is to develop and promote solutions for sustainable mobility,” concludes Hushovd. “By the end of 2028, about 90% of our investments will be in solutions for more sustainable mobility.”
In line with both companies' commitment to sustainability, this partnership also marks a step forward in incorporating more sustainable practices into the professional sports scene. Salomon's innovative approach, exemplified by products like its Index.03 recyclable running shoe (coming this spring), highlights the potential for the use of sustainable products and, hence, reducing consumption.
"At Salomon we shape the future of sport through innovation and sustainability,” concludes Mellin said. “Our partnership with Uno-X aligns tightly with that mission."
Stay tuned for more updates on this exciting collaboration.
Franco Fogliato (CEO Salomon) and Thor Hushovd (General Manager Uno-X Mobility Cycling)
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About Uno-X
Uno-X Mobility Cycling is a professional cycling team, owned and operated by Uno-X Mobility. Uno-X Mobility is one of four business areas within Reitan Retail, alongside REMA 1000 in Norway, REMA 1000 in Denmark, and Reitan Convenience. The mission of Uno-X Mobility is to develop and promote solutions for sustainable mobility, with operations in Norway and Denmark.
About Salomon
Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.