[FILL IN YOUR NAME]
In 2023 we will race the Tour de France and the Tour de France Femmes avec Zwift. The biggest races on the calendar for men and women. It is an incredible milestone for our team. For our people. For our identity. For our business.
We want to continue and strengthen this long-term project. We want to be competitive against the best riders in the world for many years ahead, and therefore we need world-class partners to come along.
With its Norwegian-Danish roots this setup has an enormous potential.
Jens Haugland and Christian Prudhomme, Paris 1.5.2023
This team is now ready to invite a naming partner into the project.
Are you Norwegian or Danish? Do you have Europe (and the rest of the world) as your playground? Do you see a potential connection between your brand and sports? Are you identified by your values rather than your rules? Is a future of sustainable mobility key to your business performance?
FIGURES FROM TOUR DE FRANCE (source: letour.fr)
Broadcasted in 190 countries.
Nearly 150 mill. viewers (reach at 1 minute threshold).
715 mill. hours viewed live in Europe (+8% vs. 2021).
684 mill. people reached on social media.
The last couple of days have been phenomenal. We have gotten to know the effect of the Tour. It is more than we could ever hope for. How many yes’s did you get from my questionnaire above? If 100% - then we have a match. We are very interested in a date.
The price tag? 4-6 MEUR per year. At least for 3 years.
When? Well, 2023 is possible. [FILL IN YOUR NAME].
